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Bring teams together for better collaboration and more impactful work
Overview
As lead designer, I crafted an experience that's beautifully simple yet remarkably powerful.
By putting people first and leveraging data-driven insights, we created an elegant solution that transforms complex workflows into intuitive interactions.
The results is a seamless integration that doesn't just connect platforms — it empowers teams to do their best work.
Project Bridge seamlessly connects two essential platforms, creating a unified experience for managing store performance metrics and critical support needs.
Two opportunities stood out
Streamlining support management with a clear, standardized process, and transforming complex performance data into simple, actionable insights.
UX Research
We started by conducting extensive user research to understand how Market Support and Store Leaders work, focusing on their daily challenges and needs.
Through in-depth interviews, we learned how teams handle their daily tasks. These insights helped us refine the proof of concept and develop a seamless process flow.
UX Design
We set to build a seamless experience that connects two platforms and helps teams work better together.
We took two paths to make this happen. First, we quickly launched a version of the system to gather real feedback from users. Second, we took time to carefully refine the experience through multiple rounds of improvements based on what we learned.
Land & Learn
We launch quickly and learn from real-world use.
By getting the system into people's hands early, we could observe actual usage patterns and make improvements based on their experience.
When discovering the need for clearer status updates, we added simple indicators to show task progress at a glance. This hands-on approach helped us build exactly what people needed.
Iterative Design Process
Through four iterative design cycles, we continuously refined the retail operation system to create a better experience for store leaders.
Testing with store managers and district managers provided clear insights into what succeeded and what needed improvement. Each feedback round helped us perfect the interface while building a valuable list of future enhancements.
When teams requested better visibility of urgent tasks, we implemented color-coded priority markers. Similarly, we streamlined the notification system in response to managers' needs for more timely updates.
With the new integrated system allowing teams to collect and share information on location, the retail and market support teams can easily collaborate to address critical issues, restore conditions, minimize impact on store operations, and improve performance.
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