Embedded Files
Every icon, a story: elevating app design, one tap at a time.
Overview
I spearheaded the effort to elevate the quality of Starbucks' enterprise app icons through design research, user interviews, and designer workshops. This initiative led to developing new design guidelines and tools that enable designers to create high-quality app icons consistently.
Visual anchor
The app icon, as one of the first elements users see, makes a crucial first impression by communicating the app's quality and purpose.
There are two key considerations when designing app icons.
01
Treat icon design as a language rather than illustrations02
Logos represent brands or companies, whereas app icons represent specific applicationsApp Suite Icons
Study industry leaders to identify common themes and establish best practices.
Apple
focuses on simplicity and clarity, with a consistent design language and effective use of negative space.
embraces depth and tangibility through real-world object inspiration.
Microsoft
emphasizes connection and movement, prioritizing accessibility through distinct silhouettes.
Starbucks App Icons
Embody the brand ethos
Emphasize three key qualities
Human
Inclusive and empathetic
Enduring
Authentic and consistent
Elevated
Premium and curated
A good app icon should be
Accessible
The design must work for everyone.
Useful
The design should serve its purpose efficiently.
Enjoyable
The design should create moments of delight.
Design principles
Design for simplicity and clarity
Prefer a simple, recognizable icon
Ensure legibility
Use simple background to highlight main graphic
Maintain consistency
Build on Starbucks' icon system
Elevate the experience
Delight users with quality designsBy establishing clear design guidelines and a centralized review process for app icons, we enhanced brand consistency, improved user experience through better app recognition, and empowered product teams to create high-quality icons efficiently.
Google Sites
Report abuse